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Missouri citizens authorized legal mobile and retail sports betting wagering, allowing managed books to take bets next year.
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The sports betting ballot measure passed by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the 8 states permit mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting wagering this year.
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" Missouri has a few of the very best sports betting fans on the planet and they showed up big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a declaration. "On behalf of all six of Missouri's professional sports betting franchises, we wish to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose important tax profits to our neighboring states. Most significantly, the passage of Amendment 2 indicates a brand-new, dedicated, long-term funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval indicates up to 14 mobile sportsbooks might begin accepting bets next year. It is unlikely all 14 offered licenses are utilized.

DraftKings and FanDuel funded nearly every dollar of the "yes" campaign and will certainly apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses available without needing to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying fee).

Six licenses are available to each Missouri casino operator, respectively. Caesars, in spite of opposing the ballot procedure, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely launch their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will release mobile sportsbooks.

The staying 6 licenses are scheduled for each of the major professional sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most prominent proponents of the tally step.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers should expect other leading nationwide brand names consisting of BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch probability tiers IF Missouri voters authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Very likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally measure enables every Missouri gambling establishment to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments handled by the six gambling establishment operators are expected to open in-person sports betting options such as wagering kiosks and potentially dedicated, full-service sportsbooks.

The 6 sports betting teams can also open in-person sportsbooks within or nearby to their respective home playing locations. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that enable in-stadium retail sportsbooks.

The language around the tally measure requires the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most rewarding time of the sports betting calendar.

Missouri sports betting wagering background

The successful Missouri sports betting wagering campaign comes regardless of millions in financing opposing the step from one of the state's largest sports betting stakeholders.

Caesars invested millions of dollars to defeat the procedure. In the majority of other states that connect online sports betting with a state's brick-and-mortar casinos, an operator is granted a minimum of one license per handled property.

Because circumstance in Missouri, Caesars would be managed at least three prospective licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property model, companies can either open additional internal books or, more commonly, subcontract the license to a rival that pays an accompanying charge in exchange.
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FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting deal with market share, could possibly have a leg up on their rivals by earning the set of untethered licenses. It stays to be seen which 2 books will earn these slots, but the language around the ballot step would seem to favor the two nationwide market leaders.

Polling earlier in the year revealed the "yes" vote with a minor lead. Support efforts were strengthened by tens of millions spent by DraftKings and FanDuel.

A series of tv and radio advertisements focused on the income legal sportsbooks would create for Missouri public education. Opponents, funded mainly by Caesars, argued the advocates' advertisements were misleading and the 10s of millions of predicted dollars raised would have a negligible impact in a state that already spends billions on education every year.